More printed stuff
TOYOTA HEROES OF CONSERVATION
Copy:
Some look a little harder to see what needs protecting.
British artist Dave White collaborates with our team at Saatchi L.A. for a dynamic watercolor piece that celebrates Field & Stream's Magazine's "Heroes of Conservation," which Toyota sponsors. The idea being in order to spot the four deer in the illustration, you need to be a conservationist at heart.
LAND ROVER, SA
THE BEST 4X4XFAR. Speed Bumps ahead.
TOYOTA HEROES OF CONSERVATION
An print piece sponsored by Toyota to recognize the men and women who make it their personal mission to protect and cultivate the outdoors. We designed this as a simple quick test, allowing them a self-congratulatory pat on the back.
HARMON KARDON AUDIO
We wanted to create the visual expression of surround sound.
The guitar poster was in preparation for the Paul McCartney "Back in the World" tour.
THE BLUES ROOM LIVE MUSIC BAR:
One of our local hangouts needed some help.
We hand-painted these posters onto actual walls in the surrounding neighborhood
and we also turned them into full-page newspaper ads in the local rags.
EPOL DOG FOOD:
A (healthy) dog food for dog lovers, who see their animals as more than just animals.
TUNDRA, Sports Illustrated, Swimsuit Edition
BMW, SA
FIRST AD - "Staples".
We convinced the publication to literally run this with out closing the staples so that they would stand up from the gutter.
What's left to give a well-heeled South African, living in a third-world country where car-jackings are on the rise? An armored sedan that'll keep going no matter how many bullet holes you put in the tires.
Copy reads:
Run-flat tyres and Tyre Pressure Monitoring.
Standard on the 540i Protection.
SECOND AD - "The Red Baron":
The launch of the M5. The fastest production car in the world.
Copy reads:
BMW M5. The fastest saloon car on the planet. 0-100 : 5.3 sec
MOMENTUM LIFE ASSURANCE
• Biggest Crossword puzzle in the world.
• One of the worlds longest equations.
• And, one of the worlds most complicated Paint-by-numbers illustrations.
This newspaper broadsheet (33 inches by 23 inches) campaign was launched to prove a point about it's competitors. (Each one takes a long time to complete). And whilst it never was one of the expectations that readers actually fill these in, or work them out, (you'll notice there was no "mail-in" address provided), Momentum enjoyed a phenomenal success with this campaign.
It had an unprecedented number of people who unsolicited (or) under their own initiative filled in the crossword puzzle, who worked out the equation (it works out to 0), and who had their children carefully do the paint-by-numbers. They overwhelmed Momentum Life with the sheer numbers of completed broadsheets mailed in, and their letters of appreciation.
FIVE ROSES TEA.
With tea sales dropping, how do you make the bottom line healthy again?
After considerable research into the product, how it was harvested and produced, we discovered that by and large it's a beverage that's really good for you
SNOWFLAKE BAKING POWDER.
This ad was designed with a pull-tab in the center, and die-cut concentrically to allow the page to be pulled up in a perfect round mound, demonstrating the perfect rise Snowflake gives your baking! It ran in the publication as you see it, with a fully working die-cut picture.
