One bold choice leads to another.
#OneBoldChoice
The Bold new Camry launch.
With its sassy styling, the Camry embodies making bold choices.
And it follows that when you make just one bold choice,
this will lead to another.
And another.
Making bold choices can manifest itself in big and small ways, depending on the person you are.
This launch resulted resulted in Camry being the top selling car model in 2015, totalling $259M (+40% YOY increase).
SOCIAL & DIGITAL
"Arc of Fire"
"Jump"
Ever wonder what it’s like to drive through a ring of fire? See where Rhett and Link's #OneBoldChoice in the 2015 #Camry can take you.
Bold Surprise was a social media-led campaign production which saw us invite two successful YouTube stars named Rhett & Link to test drive “the bold new Camry". The rub is that they had no idea what choices they’d be faced with.
"Rhett and Link's Bold Surprise"
#OneBoldChoice
INSTAGRAM
BOLD MOBILE EXPERIENCE:
In keeping with the nature of the campaign, we extended the idea of making bold choices which would lead to more bold choices, into every medium.
#OneBoldChoice
TV. Bold Choices…
"Break Out"
#OneBoldChoice
"Lucille"
#OneBoldChoice
"Bucket List"
#OneBoldChoice
PRINT:
"Boarded by Pirates"
"Rescued a dog"
"Conversation Starter"