Wish Bold.

Camry. Presidential Escort.

With its performance and striking hood lines this Camry gives you the audacity to wish bold things.
And nothing can stand in the way of a Bold Wish not even traffic on your morning commute.
(Song by El Chuape).

Presidential Escort was conceived as part of a larger campaign - a collaboration between four Toyota agencies: (Saatchi and Saatchi; Conill; Burrell and InterTrend), of which I was the lead creative director for the group.
Saatchi and Conill (Hispanic agency) shared a common idea, and subsequently the production, of an additional spot: “Monaco” - a story of two brothers, rivals since they were kids, who run a race that changes their lives.