Toyota Brand Project. (Sydney, Australia).

One of the spots I helped conceive whilst I was on loan to Saatchi and Saatchi Sydney to help defend the account and retain the Toyota client.
It was a tough brief, as most brand briefs usually are.
It was focused on safety, primarily around the Toyota concept: "THUMS".

- We ended up with a pretty nice idea.
- I met and collaborated with a great group of talented people
- The agency kept the Toyota account.
- and I got to visit Sydney.
Win, win, win, win.

It was a great experience all round.

"Glass Organs"