Wonderbra
The classic push up and plunge bra, and how we supported it.
I examined 68 pairs of feet for this one. And for years after I carried the stigma of being the only art director to have photographed feet, on an account like Wonderbra.
Oh, the shame.
"Feet"
"Make an impression"
"Flying buttons"
"Pencil test" (Pencils are placed under the natural crease of each breast to test for any sagging).
Valentines Day, newspaper ad. We designed the piece so the magazine fold would run exactly through the center and enhance the cleavage. The ad was printed near life size:
"Closer"
A targeted mailer sent out just before Christmas. It was a natural choice to mail out the classic paper Christmas decorations.
"Merry Christmas"